Saturday, July 24, 2010

Web design Kenya: For FREE

Can your business be found after a Google search?


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- Get web design and hosting free as long as you allow us to optimize (search engine optimization—SEO services) the site we create for you so that it can be found from the popular Google search engine and Facebook.

- The cost for this SEO service is ONLY Kshs 3,999 (or $53). This fee does not include domain name fees which work out to $10 annually (approx Kshs 750/-)

- In fact you can get a domain name registered later after witnessing the powerful effect of your potential clients being able to easily find your free website through Google searches using the relevant keyword phrases. Just like you have been able to find this information you are reading now using keyword phrases in Google like web design Kenya

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Web design Kenya Survey reveals how clients are being cheated

This writer recently completed some interesting web design in Kenya research to understand why small businesses in the country are not using the web enough to market themselves when it makes so much sense to do so. The people I interviewed included at least one tourist hotel along the country’s world renowned tourist town of Mombasa that did not even have an email address. Tragic when Google statistics show growing numbers of their would-be-clients desperately searching for cheap budget hotels along the Coast just like theirs.

There are several obstacles standing in the way of many small and medium sized businesses and preventing them from cashing in on the benefits of the World Wide Web. High on the list is the cost for web design in Kenya which many find way too high. Shockingly it emerges that there are some high end web designers in the country who charge as much as Kshs 300,000 ($4,000) to design a website. When annual domain name fees are in the region of only $10, it is clear that this is rather excessive. Interestingly many of these companies get away with it by taking advantage of the ignorance of some of their clients.

The survey also reveals that at least 20% of small to medium sized businesses have already had a bad experience with a web designer in Kenya and in most cases have ended up abandoning their web site altogether. One company I spoke to was promised automatic huge traffic and indexing in the Google search engine but got really frustrated after a year of faithfully paying their bills but not seeing any benefits in return.

Nobody can be an expert in everything and web design companies are supposed to carefully explain everything to their clients without making them feel inadequate or unintelligent for not knowing something. Interestingly a staggering 5 per cent of the small business owners interviewed do not know the difference between an email address and a website. But so what, it should be patiently explained to them until they understand. Is it fair to sell something to somebody who does not really understand exactly what they are buying.

But by far the most contentious issue was that of search engine optimization services. Virtually all web designers in Kenya claim to offer search engine optimization services that would instantly get a new website indexed on major search engines like Google. Very few of them actually have the skills to deliver on this particular promise. And this is part of the reason why a large number of small and medium sized businesses who go for a website end up not being happy at the end results. They take the time effort and resources to build a beautiful website that hardly anybody visits.

The truth is that one does not even need a whole website to benefit from relevant web traffic. For many small businesses a single web page hosted on somebody else’s website but optimized so that people can find it directly from Google with relevant keyword phrases (or even from Facebook) and then call them on the telephone numbers listed can work wonders.

Call me Now on +254 727 217920 to start cashing in on the web today.--------------------------------------
Get my amazing ebook titled; How to create a free website and get tons of traffic from search engines for FREE. Send an email now to webkenya2010 at gmail dot com


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